The Lord of the Rings franchise has released the trailer for its trilogy prequel The Hobbit: An Unexpected Journey slated to hit theaters next December. Although it’s not unusual for big films to be hyped this far in advance, the LOTR team has been giving fans incremental treats of behind-the-scenes footage on Facebook for nearly a year.
The much-anticipated trailer – which hit The Hobbit’s Facebook page late Tuesday night — follows the character Bilbo Baggins (Martin Freeman), a Hobbit who is swept into an epic quest to reclaim treasure taken by the dragon Smaug. The film stars Elijah Wood, Cate Blanchett, Orlando Bloom, Ian McKellen, Ian Holm, Hugo Weaving, Evangeline Lily and others. It’s once again directed by Peter Jackson, and the prequel will be made into two parts.
Instead of relying on traditional forms of media such as magazines and TV to tease the film out to fans, the marketers of the film have been connecting with its audience since February on Facebook by adding new pictures, videos and Q&A’s to its Hobbit page.
The video clips that highlight a behind-the-scenes look at the creation of the film could easily have been saved as bonus footage for the DVD and Blu-ray release, but by the time the movie opens, it will have ramped up fans and generated immense interest in the film for two years.
The production videos — which have been about ten minutes in length — are easily sharable with Facebook friends and many have found their way onto YouTube. Meanwhile, the trailer runs about 2:33 minutes.
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